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Insights

Ideas that turn opportunity into revenue.

Perspectives on revenue activation, RevOps, AI, loyalty and hospitality from the Metabrands team.

Strategy & Execution ·

Revenue Growth Strategy: Where to Invest Before Buying New Technology

Before buying new technology, compare acquisition, conversion and retention opportunities by the profit they could contribute, what they would cost and how strong the evidence is.

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Strategy & Execution ·

From Business Objective to Daily Execution: Building a Workable Growth Initiative

A growth objective sets a direction. Turning it into a workable initiative means connecting it with the information, responsibilities and operating capacity needed to pursue it.

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Loyalty ·

How Loyalty Programs and Rewards Marketplaces Work Together

Loyalty programs and rewards marketplaces serve different, complementary purposes. Here is how to make them work together as one coherent customer experience.

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Customer Value ·

Customer Lifetime Value: Connecting Acquisition, Retention and Growth

A first purchase shows what happened in one transaction. Customer lifetime value connects acquisition, retention and growth decisions around the longer-term relationship.

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Revenue Activation ·

What Is Revenue Activation? Connecting Customer Intelligence with Commercial Execution

Revenue activation organizes how a business identifies commercial opportunities in customer and prospect relationships, and coordinates the actions needed to pursue them.

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Revenue Operations ·

What Is RevOps? Connecting Marketing, Sales and Customer Success

Marketing, sales and customer success each manage part of the customer relationship. Revenue Operations connects the definitions, processes, systems and measures that keep it moving.

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Let’s identify your next opportunity.

Tell us where you want to grow. We’ll help define what to activate, what to change and how to make it happen.

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