Metabrands Insights https://metabrands.com.mx/blog/ Ideas on revenue activation, RevOps, AI, loyalty and hospitality. en Revenue Growth Strategy: Where to Invest Before Buying New Technology https://metabrands.com.mx/blog/revenue-growth-strategy/ https://metabrands.com.mx/blog/revenue-growth-strategy/ Thu, 12 Nov 2026 12:00:00 GMT Before buying new technology, compare acquisition, conversion and retention opportunities by the profit they could contribute, what they would cost and how strong the evidence is. From Business Objective to Daily Execution: Building a Workable Growth Initiative https://metabrands.com.mx/blog/from-business-objective-to-daily-execution/ https://metabrands.com.mx/blog/from-business-objective-to-daily-execution/ Thu, 05 Nov 2026 12:00:00 GMT A growth objective sets a direction. Turning it into a workable initiative means connecting it with the information, responsibilities and operating capacity needed to pursue it. How Loyalty Programs and Rewards Marketplaces Work Together https://metabrands.com.mx/blog/loyalty-programs-and-rewards-marketplaces/ https://metabrands.com.mx/blog/loyalty-programs-and-rewards-marketplaces/ Thu, 29 Oct 2026 12:00:00 GMT Loyalty programs and rewards marketplaces serve different, complementary purposes. Here is how to make them work together as one coherent customer experience. Customer Lifetime Value: Connecting Acquisition, Retention and Growth https://metabrands.com.mx/blog/customer-lifetime-value/ https://metabrands.com.mx/blog/customer-lifetime-value/ Thu, 22 Oct 2026 12:00:00 GMT A first purchase shows what happened in one transaction. Customer lifetime value connects acquisition, retention and growth decisions around the longer-term relationship. What Is Revenue Activation? Connecting Customer Intelligence with Commercial Execution https://metabrands.com.mx/blog/what-is-revenue-activation/ https://metabrands.com.mx/blog/what-is-revenue-activation/ Thu, 15 Oct 2026 12:00:00 GMT Revenue activation organizes how a business identifies commercial opportunities in customer and prospect relationships, and coordinates the actions needed to pursue them. What Is RevOps? Connecting Marketing, Sales and Customer Success https://metabrands.com.mx/blog/what-is-revops/ https://metabrands.com.mx/blog/what-is-revops/ Thu, 08 Oct 2026 12:00:00 GMT Marketing, sales and customer success each manage part of the customer relationship. Revenue Operations connects the definitions, processes, systems and measures that keep it moving.